LONDON FASHION WEEK TOOK PLACE

London Fashion Week was held entirely in digital format. Several brands have presented their new collections and one of them is Auroboros. This is the first brand to present a digital collection with augmented reality, which is now available for purchase through DressX.
Priya Ahluwalia presented a collection in which women's clothing is present for the first time. Some of the outfits were shown on a short film.
Bethany Williams has once again included the Magpie project in her new collection. It is a charity that supports women and children who are homeless or at risk of becoming homeless.

London

Photos: https://www.theguardian.com/fashion/gallery/2021/jun/16/london-fashion-week-springsummer-2022-the-shows-in-pictures
Source: https://www.theguardian.com/fashion/gallery/2021/jun/16/london-fashion-week-springsummer-2022-the-shows-in-pictures

Read: 702 times © Fashion Lifestyle Magazine, issue 113, July 2021

PRADA CONDUCTS STYLISH BEACH FASHION SHOW AFTER LOOSENING MEASURES AGAINST COVID-19

The Prada Spring / Summer 2022 collection was presented with a stylish fashion show on the sunken beach in Sardinia. Raf Simons and Miuccia Prada showed interesting and unexpected outfits, among which is a bouquet hat, which will be an important accessory for the summer of 2022. Before appearing on the beach, the models paraded in a tunnel resembling an underground podium.

Prada

Photos:
1.- 2. Parts of the models from the fashion show.
Photo: Prada
Source: https://www.theguardian.com/fashion/2021/jun/20/sea-change-prada-show-celebrates-post-covid-re-emergence-at-the-beach

Read: 703 times © Fashion Lifestyle Magazine, issue 113, July 2021

VICTORIA`S SECRET ANGELS ARE REPLACED BY POPULAR NAMES

Victoria's Secret replaces its "angels" with women known for their achievements. The new faces of the brand will be 35-year-old football star Megan Rapino, who also fights for gender equality, 17-year-old skier Eileen Gu, Paloma Elsesserr, who is 14, and Indian actress Prianka Chopra Jonas. Victoria’s Secret marks the beginning of a new marketing era for the brand.

Victoria’s Secret

Photo: Parts of Victoria's Secret's new models.
Photo: Victoria’s Secret
Source: https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html

Read: 704 times © Fashion Lifestyle Magazine, issue 113, July 2021

FASHION BRAND MINOAR OPENS ITS FIRST STORE IN SOFIA

Minoár opened its first store in Sofia, and its location is on Knyaz Al. Dondukov 131. Interestingly, the opening will last 10 days, namely from 23.06. until 03.07.2021. The brand creates men's and women's fashion goods, which is atypical and very interesting. In addition to the physical store, you can enjoy the collections on the brand's website - www.minoar.com

MINOAR