STUSSY OPENS A SHOP IN LONDON

After selling their products at Dover Street Market at the beginning of the year, the Stüssy brand recently announced plans to open a SoHo store. It will be the first to close the previous London brand location in 2009 and will be in close proximity to the shops of its twin brands "Supreme" and "Palace". And no doubt, the South California maker, who has achieved incredible glory among surfers and skaters shortly after his creation in the late 1980s, will enjoy the same lines of loyal fans ready to wait for hours to get the latest products.

STUSSY ОТВАРЯ МАГАЗИН В ЛОНДОН

The Stüssy brand is the creation of Shawn Stussy, who, in addition to being a surfer, began selling t-shirts and shorts with prints in the Laguna Beach area almost four decades ago. The graffiti-like logo on the brand's products is the same as what Stüssy places on his handmade products in the 1980s and 1990s.

The secret of the success of the brand, after the partnership with Frank Sinatra Jr. in 1984, Stüssy's mission was to seek collaborators to meet the brand and not to work with those who did not respect it. Shawn Stussy travels to Paris, New York, London and Tokyo where he finds people with the same tastes for music, fashion and culture, and is gaining popularity among these subcultures.

Photo:
1. Stüssy's model.
Photo and source:
https://www.vogue.co.uk/article/

Read: 999 times © Fashion Lifestyle Magazine, issue 97, September 2018

REFORMATION LAUNCHES AN LINGERIE COLLECTION

Popular brand Reformation launches the final part of its extensive expansion plan, besides denim, swimsuits and large dresses, it will also offer lingerie. The limited edition consists of 2 brasses in classical form, 1 bralette bra and 2 bikini models and is in line with the brand's commitment to the "rounded" fashion. Each article in the collection at a price between $ 12 and $ 45 is made of lace and eco net by Lenzing Tencel.

REFORMATION ЛАНСИРА КОЛЕКЦИЯ БЕЛЬО

"In our modern culture, our self-esteem is too often based on the appearance, and the lingerie campaigns tend to focus only on our bodies," they write from the brand under their Instagram pictures. "Although it's hard to show lingerie without being half-naked nowadays, we wanted to focus on other qualities. You know - intelligence and achievements - because it's sexy," said Reformation.

REFORMATION ЛАНСИРА КОЛЕКЦИЯ БЕЛЬО

1. - 2. Photographs from the Reformation Limited Series.
Photo: https://www.instagram.com/reformation/?hl=en
Source:
https://www.vogue.co.uk/article

Read: 998 times © Fashion Lifestyle Magazine, issue 97, September 2018

“TOPSHOP” WITH COLLABORATION WITH MICHAEL HALPERN

In December 2017, designer Michael Halpern, born in New York and living in London, won the British Order of Talents in the Ladies' Apparel category of the Fashion Awards. That evening Vogue star Adwoa Aboah, which was crowned as a model of the year, wore a brilliant overcoat "Halpern" at the prestigious event. With the most influential people in the industry attending one of the most important fashion events of the year, Michael Halpern has certainly confirmed his status as one of the most promising designers on stage.

ТОПШОП В СЪТРУДНИЧЕСТВО С МАЙКЪЛ ХАЛПЪРН

Halpern's Rise is definitely quick – he ends Central St. Martin in 2016, and in February 2017 he made his debut with a collection of the same name at London Fashion Week. Today, the glorified designer, worshiped for his modern version of the "Glamor of the 70s," was named Topshop's newest partner.

"We are excited to work with Michael, especially in such an exciting period of his career," said Anthony Cuthbertson of Topshop's team, our fashion essence shaping the spirit of the disco and the female silhouettes it is famous for. Halpern in Topshop with ideas that will undoubtedly open a party season for our clients. "

ТОПШОП В СЪТРУДНИЧЕСТВО С МАЙКЪЛ ХАЛПЪРН

The 28-part collection, which will be released in November this year, will offer a more affordable set of disco clothes worn by Halpern's popular fanfare, including Amal Clooney, Lupita Nyong’o, Diane Kruger and Marion Cotillard. The Topshop and Halpern Collection will feature separate neon velvet elements, two-piece costumes with different prints, sequined sequins and camouflage mini dresses with flowing colors.

Photos:
1. - 2. Models of Michael Halpern.
Photo and source: https://www.vogue.co.uk

Read: 999 times © Fashion Lifestyle Magazine, issue 97, September 2018

HELLO KITTY IN TANDEM WITH CONVERSE

Recently, the collaboration of sports brands to create a different collections of sneakers with other brands has been a great success. And the latest collaboration has already come to light - Converse surprised its fans with a partnership with Hello Kitty. The co-branded collection includes shoes, clothing and accessories with the animated character.

HELLO KITTY В ТАНДЕМ С CONVERSE

Converse retained the design of their socks, just enriched it with the face of the sweet kitten. The colors you can choose between are black, white and pink. On the clothing side, fans can enjoy t-shirts, sweatshirts and blouses in the same color range as shoes, making them even easier to combine. And what is a collection without the necessary accessories - the bags. In order to complete the collaboration, the brands also offer Hello Kitty prints.

Photo:
1. Converse models with the Hello Kitty face.
Photo and Source: Fashion.bg

Read: 996 times © Fashion Lifestyle Magazine, issue 97, September 2018

SELENA GOMEZ IN A COLLABORATION WITH COACH

The collaboration between singer Selena Gomez and the luxurious handbag manufacturer Coach goes to a higher level. After Gomez was announced as the advertising face of the brand in 2016, millions became fans of the label. In this collaboration the singer acts as a designer, the models of the collection are by the talented actress - playful and stylish. Besides handbags, Selena Gomez offers its fans a line of clothing.

СЕЛЕНА ГОМЕС В КОЛАБОРАЦИЯ С КОУЧ

She commented, "I am so proud of the collection, what I love in my work with Coach is that they know what I like to wear." The debut collection includes two models of ladies’ handbags, dresses, sweaters and sweatshirts. It is interesting to note that the singer did not forget to put something personal, on some models, she wrote "Not perfect, Always Me", the script is written by Selena Gomez. The actress and singer is a huge fan of "Coach" and has appeared on the red carpet with their outfits.

Photo:
1. Selena Gomez with a handbag of Coach. Photo and Source: Fashion.bg