„ALTHAUS” KEEPS THE RUSSIAN TEA TRADITION

The indisputable leader in the production of premium tea „Althaus”, that soon will make its debut in Bulgaria, is a synonym of quality, worthy to satisfy the highest needs of the connoisseurs. The collection of „Althaus” offers wide assortment of more than 80 kinds of tea. It combines in itself high quality, contemporary production methods, millenary Russian tea tradition, attractive design and amazing new blendes – and all this at accessible and reasonable price. In every tea drink „Althaus” can be recognized the origin, the harvest and the quality of the leaves that are guarantee for wonderful taste and aroma. „Althaus” is not only tea, but a unique collection from carefully selected teas, destined for consumption in restaurants, coffee-houses and hotels.

The brand offers wide scale of teas with incomparable gustatory characteristics. To maintain highest standards of quality, „Althaus” buys a stock of its raw material only from producers with traditions, as in the end product to be invested only the best tea leaves. The cultivation and the packing of the already imported tea collection are realized in Germany, where the tea passes through strict valuation and quality control of many stages, accomplished in specialized tea laboratories.

History of „Althaus”
The collection of tea „Althaus” is created and developed from one of the most famous tea specialist in the world – Ralf Janecki. He possesses more than 20-year international experience in the production of tea, the managing of plantations in Asia, the export and the intensive contacts with producers and tea merchants. If we examine „Althaus” as trade mark, we can say that it is founded on the century-old Russian tea tradition. The idea for the creation of the brand comes from Russia and for this reason it is not accident that namely the Russian traditions are weaved into the collection of “Althaus”. However, if we examine “Althaus” as product, so it represents a new tea line, developed especially for the Ho-Re-Cа market in a result of collaboration of many years between German, American and Russian specialists. The first public manifestation of “Althaus” is at „ Food Expo “in Moscow in October 2005 and today the brand is offered in more than 30 countries. For bigger comfort the tea of „Althaus” is offered in elegant single or double filter-packets or bulky tea in design metal boxes. It is a fact that many of the teas satisfy the expectations for quality, but they don’t offer good packing and accessories. To respond on the high expectations „Althaus” has in mind all these factors and creates one unique product.

Assortment and accessories for tea
The collection tea of „Althaus” includes all the basic kinds of tea, as except them the company creates its own exclusive blends. The assortment of “Althaus” includes: more than 80 kinds of bulky tea from all of the leading countries-producers: black, green, white, herbal, fruit and their variations. No one tea isn’t selected by chance – every one of them is popular in different type of restaurants. The bulky tea “Althaus” is packed in identical packaging from folio of many layers. For its offering and conservation “Althaus” ensures unique design 250-gram metal boxes. Deli-packs – 14 kinds of tea filter-packets, packed in elegant folio, right for preparation of aroma cup of tea /0.2 l./. The high quality three-layered folio keeps the tender aroma and taste of the tea, as protecting it from external unfavorable factors. Grand-packs – 14 kinds of bulky tea, packed in double filer packet, right for preparation of wonderful tea in the classic jug of “Althaus” /0.4 l./. The bulky tea is packed in water-proof filter-packets, letting the leaves emanate their whole aroma and taste. In every tea drink “Althaus” can be recognized the origin, the harvest and the quality of the leaves that are a guarantee for wonderful taste and aroma. To satisfy all of the needs, “Althaus” offers to its clients packed and bulky tea, from whole or crumbled leaves.

Do you know that.....
The tea is known from ancient times and the Chinese and Japanese people are proud with some wonderful legends concerning its appearance. One of them tells the story how the Emperor Shen Nung /son of princess and of divine dragon/ one day had felt incomparable pleasant aroma, floating in the air. He was fascinated from the wonderful aroma, coming from burning bush camellia. According to this legend, namely Emperor Shen Nung is the man that had discovered, cultivated and distributed the tea plant among his people. Earlier myths tell of monkeys that were used for collecting of the tea leaves from inaccessible for the people trees. And some people think that namely the monkeys gathered the tea that was given to the Emperor as annual tax. Till today many people affirm that the best tea is gathered from monkeys...

Photos:
1. The world famous tea specialist Ralf Janecki.
2. – 3. Collection tea „Althaus”.
4. – 5. „Althaus” insist on the quality of the harvest at the selection of its collections.
Photo: © Althaus

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