DURING AN ONLINE PRESS CONFERENCE EVGENIA JIVKOVA PRESENTED COLLECTION “NEW WORLD”

Ivana Stoyanova

The latest offers of fashion house "JENI STYLE" for autumn-winter 2020/2021 were presented

The latest collection "New World" of the fashion house "JENI STYLE" with designer Evgenia Jivkova was presented during a virtual press conference organized by the Consulting House "Ot Igla Do Konetz" and "Alma Communication". The traditional September fashion show of the brand did not take place due to the epidemiological situation. Evgenia Jivkova's current proposals were shown with multimedia materials, photos and video, and the designer herself shared what the accents are and what she has set her autumn-winter collection 2020/2021.

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 The host and moderator of the digital event with a fashion and lifestyle presentation was Prof. Lubomir Stoykov, Chairman of the Academy of Fashion.

Special guests at the press conference were businesswomen Svetlana Sharenkova and Mila Zaharieva. The event also honored the top model Elisaveta Stoyanova-Gareva, who recently took part in the shooting of a photo session of the collection, together with Slavena Vatova. Footage of her was presented during the event. The stylist of the project is Andrea Stefanova, the photographer is Kostadin Krastev - Koko, and the shoes were provided by PEPINA-M.

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With the opening of the press conference Prof. Lubomir Stoykov congratulated Ms. Jivkova for her involvement in the fight against Covid-19, with donations of protective hydrophobic masks with permanent antibacterial protection, to a multidisciplinary hospital for active treatment of lung diseases / MBALBB / St. Sofia EAD and University General Hospital for Active Treatment and Emergency Medicine / UMBALSM / N.I. Pirogov EAD. She also shared that: "The latest collection of JENI STYLE is really impressive. It is characterized by a minimalist silhouette. The style of the fashion house usually looks for its place and finds it in the classic line, but enriched and varied with the latest accents and details.​

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The surprise was that for the first time during the press conference Ms. Jivkova presented a sports clothing line, which, according to her, were inspired by the conditions in which we live during the pandemic, which we spend largely in our homes and experience the acute need for comfort. Knitted sportswear - blouses, leggings, pants and long vests, are suitable for leisure. They are decorated with embroidered beads with the inscription "JENI STYLE" in Cyrillic, Latin and Chinese characters.

The proposals from the New World collection have a minimalist silhouette, are more functional and not so dramatic and brilliant. The colors are monochrome and neutral, such as the classic combination of white and black, black with ecru, beige and gray. A hit for the season are the patterns in checkered and pepite, and in the clothes they are combined by combining several different fabrics and patterns.

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 Suits paired with pants predominate this season. Some are decorated with decorative ribbons on the sides. The jacket with a length around the hips and the middle of the thighs and the mantle with a length to the knee can be combined with trousers as well as with dresses and skirts with blouses.

Dresses with lengths around and above the knee have a straight and trapezoidal silhouette and are suitable for everyday use. The hem and sleeves have built-in lace trim, and the waists are accentuated with decorative braids.

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 At the end of the press conference, Evgenia Jivkova announced the ringing of the bell at the Flag of Peace Monument, donated by the Holy Synod, an event that was supposed to take place on May 11, but was postponed to next year due to the Covid-19 epidemic.

Fabrics: Wool, cashmere, taffeta, silk, jersey, lace, velvet

Patterns: Square, pepite, dew

Colors: Black, white, ecru, beige

Models: Slavena Vatova and Elisaveta Stoyanova-Gareva

Photographer: Kostadin Krastev - Koko

Makeup: Lubomir Nikolov

Hairstyles: Toni Yanev

Stylist: Andrea Stefanova

PR manager: Prof. Lubomir Stoykov

Shoes: PEPINA-M

JENI STYLE Boutique: Sofia, 12 Patriarch Evtimiy Str.

Website: www.jenistyle.com

 

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Photos:

1. Evgenia Jivkova.

Photo: Personal archive of Evgenia Jivkova.

2 - 23. Slavena Vatova and Elisaveta Stoyanova-Gareva during a photo session of the new autumn-winter 2020/2021 collection of the designer Evgenia Jivkova - "New World".

Photo: Kostadin Krastev - Koko

24. Evgenia Jivkova during the virtual press conference.

Photo: Personal archive of Evgenia Jivkova

25. Prof. Lubomir Stoykov opens the virtual press conference.

Photo: Ot Igla Do Konetz

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Read: 114 times                                                  © Fashion Lifestyle Magazine, issue 108, October 2020

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