FASHION BRAND LA CARA MI EXLUSIVE BY MILA ZAHARIEVA LAUNCHES

* The businesswoman and president of Business Lady Club Exclusive bet on sporty and elegant clothes
* * The current proposals by Mila Zaharieva were presented during a virtual press conference

Helena Todorova

The new brand La Cara Mi EXCLUSIVE by Mila Zaharieva presented its premiere collection during a virtual press conference organized by the Consulting House "Ot Igla Do Konetz" and "Alma Communication". Dozens of journalists, businesswomen and fashion connoisseurs were present. The host of the digital event with a fashion and lifestyle presentation was Prof. Lubomir Stoykov, President of the Academy of Fashion, who pointed out: The messages of the new fashion brand La Cara Mi EXCLUSIVE by Mila Zaharieva were born from the relentless demands on style during a pandemic - functionality, convenience and comfort combined with elegance and beauty. I am convinced that this is one of the most serious perspectives in today's fashion design, which cannot be bypassed, ignored or belittled. I wish full success to Mila Zaharieva and good luck with her new brand.".

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

The current proposals of the new brand La Cara Mi EXCLUSIVE by Mila Zaharieva were presented with multimedia materials, photos and video from a photo shoot in the studio of photographer Dilyan Markov. Mila Zaharieva herself also shared the highlights of her premiere collection, looking in detail at the fabrics, colors and volumes she has opted for the 30 premiere outfits. Especially for the virtual press conference, the actress and singer Marina Kiskinova and the top model Elisaveta Stoyanova-Gareva, who were the first to participate in a photo session of La Cara Mi EXCLUSIVE by Mila Zaharieva, shared their impressions of the new offers of the brand.

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

"What impressed me most about the clothes were the fabrics. I know how difficult it is to find good fabrics, especially in Bulgaria - I have not seen such before. Such high-quality fabrics cannot be found in stores and this is the thing that distinguishes Mila Zaharieva's brand from all the others on the market,” commented Marina Kiskinova. Regarding the concept of the collection, she stressed: "This is the style that women need at the moment. This idea is really something the world needs right now. Personally, I need such clothes, because often while I'm at home I have to go out for a while and go home again to work. So, I need clothes that are equally appropriate - elegant and comfortable at the same time, both at home and in the city." Top model Elisaveta Stoyanova-Gareva joined these statements and described the collection as "a combination of comfort and elegance." She paid special attention to the small details in the clothes, which make them so special.

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

Mila Zaharieva shared that the inspiration for the creation of La Cara Mi EXCLUSIVE by Mila Zaharieva came from the unusual situation we are in during a pandemic. Our longer stay at home, the change in the way we communicate, the more frequent meetings in the online environment inspire the idea of ​​comfort in clothing in a home office environment, but also elegance, in order to get closer to our normal everyday life. The premiere offers of La Cara Mi EXCLUSIVE by Mila Zaharieva include sports clothing, which are in a more elegant style. They are made of nubuck, velvet, satin, etc., typical of more formal and sophisticated clothing lines rather than sportswear. One of the main accents in the outfits is the Brussels lace. The collection is also characterized by prints, gold edging and sequins. An important moment for the designer is the perfectly finished details on the clothes with the brand La Cara Mi EXCLUSIVE by Mila Zaharieva. The labels in the collection are made with special treatment and are embroidered with llama embroidery.

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

La Cara Mi exclusive by Mila Zaharieva

The variety of volumes in the collection is impressive. The sets include long and short pants with different silhouettes and tops, both more fitted and looser cuts. The brand offers clothes with straps, wide sleeves, dropped shoulders, as well as universal home dresses that can be worn outside the home. There is also variety in colors. There is a black pattern combined with gold and silver accents, as well as patterns in soft pink and light blue, garnished with sequins for luxury. Also, colors such as turquoise green, burgundy, yellow and white, engraved with colored elements.

Mila Zaharieva found that what unites the clothes in her premiere collection is the feeling of comfort and at the same time a radiance of elegance. The creator of the brand explained that in translation "La Cara Mi EXCLUSIVE" means "Dear me, the EXCLUSIVE one", and it is this feeling that she strives to give to the owners of her works. During the virtual press conference, Ms. Mila Zaharieva surprised the audience with the news of a limited series of luxury gift boxes, created especially for the launch of the brand. She also shared that the new collection of La Cara Mi EXCLUSIVE by Mila Zaharieva is now available online at: www.lacarami.com, as well as on social networks Facebook and Instagram: https://www.facebook.com/Lacaramiexclusive and https://www.instagram.com/lacaramiexclusive/

Video from the press conference: https://www.youtube.com/watch?v=_jLKvx5kyCM

1. - 22. Photos from the premiere collection of La Cara Mi EXCLUSIVE by Mila Zaharieva.
23. Mila Zaharieva together with the models participated in a photo session of her first collection.
Photo: Dilyan Markov
24. A shot from the virtual press conference for the presentation of the fashion brand La Cara Mi EXCLUSIVE by Mila Zaharieva.


Read: 62 times                                                  © Fashion Lifestyle Magazine, issue 111, April 2021

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